Anyone who creates and maintains Facebook groups or acts as a brand ambassador in their own groups should not limit their activities to these. Comprehensive experience and diverse exchanges are required in order to move appropriately in a social environment. This also applies, and especially, to personal brands. Individual entrepreneurs and brand ambassadors for larger companies can also make a name for themselves as experts in other groups - and here too, the following applies: benefits come before marketing messages.
In any case, corporate communications professionals can learn a lot from hobby and topic groups before starting their own, and they should do so. There are plenty of examples of this at the end of this article.
10. Facebook groups for businesses need a good plan
"Just do it and try it out" is not a bad idea in principle, especially instagram data in these fast-paced social media times. Corporate communications must also have the courage to try and make mistakes. Nevertheless, every professional communication needs the larger context of the communication strategy. It needs professional support and planning - not least resource planning. Because a Facebook group needs comprehensive, ongoing support. Therefore, the concept must also include accessibility, coordination channels and representation arrangements. However, your company needs these structures anyway, because something can always happen on the web that you need to react to quickly - whether in a positive or negative sense.
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Facebook groups, if they are set up with a truly user-oriented approach, are undoubtedly very effective instruments for direct marketing to promote products, generate traffic and achieve direct sales. Groups in the US are already demonstrating this very well. This article presents some methods of how you can earn money using groups.
But to be honest, I am unsure about the legal aspects of the application in Germany, i.e. the extent to which advertising and competition law apply and, for example, what the legal requirements are. I am therefore cautious with such recommendations, especially as I am not allowed to and cannot give legal advice. Companies that want to initiate groups and use them for marketing purposes in particular should definitely seek legal advice. You are therefore responsible for how you implement the following tips.