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collecting information
In order to be able to respond to leads in the best gambling data qatar possible way as the lead management process progresses, it is important at this point to collect as much information about them as possible. Which information has priority is determined from the previous step and thus the criteria set for your ideal leads. It is also important to be able to identify interactions with the lead, as this allows their interest in your company to be assessed. If you have received the lead data via forms in exchange for content offers, this is quite easy. Another advantage: you can request exactly the data you need in the form. You can track interactions that occur via links in social media or in marketing emails using a tracking token. You can analyze interactions with your website using your marketing analytics. This allows you to understand exactly what type of content your leads are interested in.

evaluate leads
The more information you collect about your leads, the easier this step will be for you: lead scoring is how well your leads fit with your company. More precisely, it is a type of points system in which values ​​are awarded for particularly suitable characteristics or promising actions of the leads, such as downloading certain content or registering for a webinar. A previously defined threshold point value ultimately determines the qualification of the leads and, as a result, when this lead is ready to be handed over to sales.