But where does inbound marketing come into play?

[shishir.seoexpert1]

The trend is moving towards influencer marketing. Studies show that around 17 percent of large companies spend more than 50 percent of their total marketing budget on influencers for SEO. The importance of influencer marketing is therefore easy to understand.

The trend can be observed especially among brands in the beauty, fashion, travel, lifestyle and e-commerce sectors.

This form of SEO can be seen as a hybrid gambling data uk of inbound and outbound marketing. Classic outbound advertising is placed quickly and repetitively and tends to overwhelm recipients. It triggers a feeling of rejection instead of arousing interest and creating a desire to buy. What the audience wants is real information from authoritative sources. Reviews from reputable influencers are valued and trustworthy.


Partnerships with influencers increase your online visibility and generate traffic to your website. The backlinks you receive from the influencers' websites underline your authority with Google and support your SEO efforts. Influencer marketing is often associated with high costs, but if implemented correctly, it can skyrocket your traffic.

3. Video content
A crucial part of any SEO strategy and digital marketing effort is video content.

Google attaches great importance to videos. They are likely to be displayed on the first results page as a link with simple text.