Why do customers think the price is high?

[AsaduzzamanFoysal]

Price is never assessed in a vacuum. The client compares it with other parameters:

Product value. The higher the perceived benefit, the more the customer is willing to pay.
Competition. If similar offers are cheaper, the customer may perceive your price as too high.
Service level. Quality service can justify a higher price.
Personal attitude. Emotions, trust in the company and previous experience of interaction can influence the perception of price.
It is important to remember that clients rarely say directly that iceland mobile database they are not satisfied with the price. Their doubts may manifest themselves in the form of objections : "it is too expensive", "I will think about it", "we need to agree with the management".

Even an objectively fair price can cause dissatisfaction if:

The customer does not understand the value of the product or service.
The product does not meet expectations.
Competitors have better offers.
There is no personalization or additional bonuses.
Customers are often looking for the best value for money rather than the lowest price. If this value is not obvious, the likelihood of abandoning the purchase increases.