How to motivate a customer to shop online?

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When thinking about what motivates a customer to make a purchase in an online store, the first thing that comes to mind is a low price. This is the first association, and a very correct one – in e-commerce, price buyer email list a priority role. However, it should be remembered that it is not the only determinant that motivates a purchase. In practice, this means that when asking the question “If I lower the prices of products in the store, will everyone start buying from me?”, we will not get a clear answer.

The article answers the questions:

How to increase sales in your online store?
How to reduce the number of abandoned carts in your online store?
What influences customers' purchasing decisions in an online store?
A low price significantly translates into increased sales, but does not guarantee completion.

When making a purchase decision, users also pay attention to additional elements:

overall store confidence;
brand;
ease of purchasing;
the way of presenting the brand, i.e. the USP;
social proof in store;
no or optimal minimization of transaction risk;
actions motivating purchases.
In other words, making a purchase in an online store is primarily about trust in the transaction in question - if the product has the lowest price, but the store itself does not inspire the customer's trust , the chance of the transaction is negligible. So what motivates customers to make purchases?

Contents:

Building trust
Motivational activities and campaigns
Product Desire
Building trust
An important factor is broadly understood social proof , posted on websites primarily to build trust in the brand.

Here are the most important ones:

a professionally prepared website , i.e. the first impression the website makes on users;
displayed customer reviews – displaying reviews allows you to get to know the product, it is a chance to verify its quality and determine whether it is worth your interest;
easily accessible privacy policy and order return policy – ​​potential customers want to know what options they have before making a purchase if the product does not meet their expectations. They also want to feel safe providing personal data when ordering;
professional product photos – the photos should be of good quality, i.e. taken in higher resolution, they should also be large enough, showing the product from different perspectives, including close-ups and photos showing the product in use;
transaction security icons – a good online store should necessarily have an SSL certificate , which allows for encryption of transmitted data. Trust is also aroused by icons of payment systems , which additionally reinforce the recipients about the security of transferring funds.
Motivational activities and campaigns
A great way to get customers on the right track in the buying cycle is to build trust . In this case, it is worth considering the next components of success that will persuade the user to make a purchase decision . What actions particularly motivate the customer to make a purchase?

Here are the most important ones:

Clever use of lure – to motivate a customer to make a purchase, you need the right impulse. This function is ideally fulfilled by a free lure, available in various forms. It can be, among others, free shipping , which – by the way – brings beneficial results and is a frequently used marketing trick in online stores, an additional gadget related to the purchased product, a discount or any other small thing added for free to the purchase;
Product limitation – limiting the number of products from a specific offer also proves to be an effective tool, the action in a way motivates to buy. Basically, every promotion is attractive to customers, and the additional stimulus in the form of their limited number does not give recipients a chance to think, encouraging them to make a quick, even immediate decision;
Short-term time-based offers – time-based offers are also an excellent solution, as they exert pressure on customers to buy – in this case, the offer is limited in time, not quantity. The need to make a purchase decision is primarily accelerated by the passage of time. This solution can also be used outside of a promotion, e.g. in a situation where if we order a product by a specific time, it will be sent the same day. This is certainly a very beneficial solution that has a motivating effect on customers.
Product Desire
The final consideration in motivating a customer to buy is creating a desire for a specific product among customers . Rather than waiting for customers to start needing a specific product, it is much better to instill in them a desire to have the thing. The truth is that not everyone who needs to buy a hammer needs a hammer – many people need to drive a nail.