Tip 3: Find influencers and ambassadors for promotions

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Among the most relevant influencers in your industry you can find those who talk about your competitors and those who are not completely on your side.

It is a great opportunity to turn them into ambassadors and improve the positioning of your brand on the Internet.

Start by approaching them with a good offer or to change their mind about your brand.

Here's how you can do it using the Brand Monitoring tool:

Check the number of followers the author has on Twitter, Instagram (?), as well as the number of users on the forum where they have the most influence.

Online reputation management - Number of followers

Add your mentions to favorites to access them later.

Tip 4: Quickly evaluate the effectiveness of your campaign
Online reputation management - Campaign effectiveness

To find out how successful your PR campaign or marketing efforts are, check your overall coverage as well as the authority of the sources of the mentions.

Using mention monitoring you can even see if you are aligned with your established campaign goals to plan future actions and develop better strategies.

Using Brand Monitoring allows you to:

Check the total reach of your campaign (=number of mentions), the estimated reach of email database marketing swiss each mention and the number of backlinks in the “Overview” tab.

Online reputation management - Campaign scope

Analyze each mention using the “Mentions” tab and pay attention to the monthly traffic from each source, the main influencers/forums that are mentioning you, and the number of comments or threads in which your brand is being discussed.

Filter mentions by negative/positive sentiment so you can see your consumers' potential response to your messages.