Below we present some questions that you need to ask yourself in order to achieve a successful implementation of ABA in your company.
Do you want to implement ABA yourself or rely on the expertise of an external marketing consultancy? Both options have their advantages and disadvantages. Carefully weigh up control and specialization against time savings and budget and make a decision that everyone in your company can get behind. This is one of the basic requirements for functioning account-based advertising.
Which advertising channels are best for you?
ABM can be implemented through various channels. It australia whatsapp datac is more of a basic concept and less of a marketing strategy. So think about which advertising channels you want to use. Classic programmatic marketing via established advertising networks from Google & Co. can be helpful for reaching target audiences via cookie tracking across devices. Social media advertising (especially on LinkedIn), on the other hand, offers many options for very natural and personal advertising.
Are you already using all the sensible marketing options?
Content syndication, retargeting, SEO - are you familiar with your advertising options and are you making the most of your opportunities? Content syndication can boost your visibility by reposting content on other platforms, while retargeting allows you to target interested parties who have been active on your pages. These methods may not be new to you, but are you using them appropriately? And: could you use them more specifically and effectively with a focus on personalized ABA?
How personalized is your content really?
Ask yourself: What explicit added value does a recipient get from your content? Why is this added value higher than if you were to send the content to someone else? And: Why should the recipient give you their valuable attention at all? Don't be afraid to create boundaries and create content that only a very small target group can do something with, but that they can really use. Not only will the recipients thank you with attention, you will also be remembered as a good source for problem solutions. Research, personalization, measuring success - these are the three steps that you should not lose sight of.
Focus on this list, but don't consider it complete. Go through your individual ABM strategy and consider which options, channels and content are available for your own customers . ABA is a very individual and personal marketing concept. You have to develop most of it yourself.
Conclusion: These are the advantages of Account Based Advertising
Account Based Advertising is closely linked to its overarching concept ABM, not only through the name, but also through the philosophy that underlies both. While marketers in classic inbound marketing strategies follow the typical marketing funnel and send out broad marketing campaigns to many recipients, with ABM they rely on individual target accounts that they address with specific campaigns. This is often represented by an inverted funnel, which may not be entirely appropriate visually, but does make the difference clear. It is similar in Account Based Advertising. Here, attempts are made to reach a few correct recipients through personalized and specialized advertising campaigns . While in classic advertising a lot of testing has to be done, with ABA marketers focus on preparation and research in order to define the right target groups right from the start. This results in a number of advantages, four of which we would like to list explicitly again.
Increasing your chances of sales through more closed deals,
a better understanding of the wishes and goals of your most important customers,
more targeted marketing spend and better ROI reporting,
Improve your reputation, customer relationships and sales.
Take advantage of your opportunity to use a marketing tool that was unthinkable just a few years ago and invest in the future of your company as a modern and targeted driver of innovation . If you have any further questions or would like to contact us for advice on ABA or ABM, we will be happy to provide you with help and advice. Just ask us and we will find a solution together.