First of all, Lao Pao believes that the great success

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But I found that most articles are still at the level of introducing Xiaomi's marketing communication tactics or recording the entire process of Xiaomi's marketing, which leads to the fact that most articles and reports are stereotyped and lack some more basic and in-depth research. Therefore, in this article, Lao Pao hopes to take everyone to analyze Lei Jun's marketing strategy layer by layer to peek into Lei Jun's marketing methods; so that we can learn the real logic and ideas behind it instead of learning some superficial tactics, so that we can apply what we have learned in actual combat.



into "the ultimate three axes". The first axe is to use iran phone number individuals and companies to the extreme! The second axe is to maximize the product's cost-effectiveness! The third axe is to hype topics and traffic to the extreme! Below, Lao Pao will introduce in detail how to understand the so-called "ultimate three axes" one by one? And how to use and implement them in actual combat? Second, use individuals and companies to the extreme! . Taking advantage of personal and company labels, Lei Jun himself, as a phenomenal entrepreneur, has always presented a positive image in the public mind as "down-to-earth, friendly, cherishing users, grateful, reliable and hardworking".



The deep-rooted cognitive image is the result of Lei Jun's years of hard work. This means that every time Lei Jun launches a new product or invests in a new business, it will attract spontaneous attention from the public and active media coverage; what's more amazing is that the success of Lei Jun's personality makes the public naturally trust everything related to him. This trust at the public mental level and the traffic actively attracted are more effective than any amount of advertising or publicity. The purpose of this new car using the mother brand Xiaomi is to graft the brand label of Xiaomi's "good products and affordable prices" onto itself, thereby greatly reducing the public's cognitive cost and increasing psychological trust in Xiaomi.