Present information in an accessible manner;

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The famous Pareto law is relevant for referral programs, when only 20% of referral program participants bring 80% of all traffic . An effective referral program will be when you:

use a two-way referral marketing model;
to tie the client to the company by offering him additional discounts, promotions, cumulative bonus programs, etc.
By monitoring metrics and improving systems, you can increase the number of customers.

Conclusions

There are many frameworks and metrics that allow a marketer to draw qualitative south africa rcs data conclusions for further improvement of the company. They allow you to determine whether you are moving in the right direction and set deadlines for achieving your goals. Metrics are a coordinate system that brings clarity to the work process. Selecting key metrics and improving them is the main criterion for effective team work.

In this article, we talked about the main metrics by which you will evaluate the result of your work. If you care about the feelings of the buyer, and you need them if you want to increase your profit, then you need to forget about the indicators of site traffic, the number of buyers, the size of the basket and the conversion rate. Since these indicators characterize your business, not your customers.