Objective: convert bounced users

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Users who have not converted does not necessarily mean that they are not interested in your product or service.

The number of touchpoints needed to convert a visitor into a customer has increased dramatically in recent years, so it's key to re-engage bounced users.

Use the following methods to reach them:

Segmentation by past actions
The pages your audience visits or the actions they take can also tell you where they are in the funnel, which will also help you create the right ads.

Dynamic Remarketing
You've probably heard of dynamic remarketing display ads before, because they're used to show people the exact products or services they've recently viewed online.

For example, you look at a pair of boots online and the next day you see an ad for an exact pair and possibly a few more similar ones.

These ads can be incredibly effective, attracting users who were interested enough in a product but didn't convert, and with a little nudge, they might be able to make a purchase.

Objective: Close the deal
At this level, your goal is to identify visitors who were close to purchasing, but changed their mind for some reason.

They have probably bought from your competition but it is also possible that they have other reasons and you can attract them using remarketing.

Dynamic Remarketing
A study shows that this targeting option increased CTR by 300% on Campmor ads, in addition to achieving a 15% higher conversion rate and a 37% decrease in CPC.

These campaigns should always be used to re-engage abandoned cart users, which can be a huge source of profit when they are successfully redirected back to your site.

Customer lists
The same applies to those customers in your CRM who are about to buy but need a gentle email database india reminder of your offer.

This is a great option because you can create the lists yourself.

No one knows better than you which users have the best relationships with you and your business.

This may include, for example, leads generated at a certain stage that have not yet converted.

Developing a series of ads for them will increase your chances of success and getting more conversions.