To understand how much a mask costs on Instagram, let's first figure out what kind of masks there are. In very simple terms, a mask is an AR filter (augmented reality filter). And such filters can be of several types:
Face filters – effects are applied only to the face in stories;
Frequent masks
These masks are the most common.
Effects for the entire shooting area - the filter is applied to everything that falls into the camera lens;
Filter example
An example of such a filter
3D object projections – images or projections of three-dimensional objects that appear in the shooting area;
Simple 3D object in a mask
Simple 3D object in a mask
Marker tracking projections – the name sounds scary, but it’s just bc data an effect that appears if you point the camera at a certain object. For example, a logo, packaging, a glass of coffee, etc.;
Interactive filters – masks with randomizer elements and other game filters.
Mask-randomizer
Mask-randomizer with random questions
All these types of masks can be divided into two large groups:
Entertainment – needed simply for entertainment, to decorate stories. By the way, we wrote about how to design stories on Instagram in a separate article – you can use not only masks, but also stickers, effects and other visual additions.
Commercial – used to promote certain brands, products, services, even events. Many companies order masks to increase their recognition.
randomizer mask NYX Cosmetics
Branded randomizer mask from NYX Cosmetics
Lenovo Mask Survey
Lenovo Mask Survey
In any case, a popular mask is a powerful tool for promoting an account. And you can also make good money by creating commercial masks. For example, an AR filter for a small company can cost about 10 thousand rubles. And if you manage to sell the mask to a large brand, the cost starts from 100 thousand. We will consider ways to make money further in our review.
Earning money by creating masks
Successful earnings on masks on Instagram depend on several points:
The purpose of creating a filter is entertainment or commercial. If it is a branded mask, the cost depends on which company you work with. Naturally, large brands pay more than a small company;
The complexity of the work and the type of mask – 3D projections are more expensive, interactive game masks are even more expensive;
Experience and "promoted" designer - authors with a more or less good portfolio are usually of higher interest. At the same time, there are cases when unknown authors of masks became popular due to the success of the filter. Below we will tell you about one of them. Therefore, the most important thing is to focus on good content, try to make the mask interesting.