THE IMPORTANCE OF A WEBSITE

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So that many business owners understand the importance of a website, I will focus on some basic points, such as communication, customer prospecting and direct sales.

But before we get into the details, I reiterate what I always say: The Internet is an environment, not a medium. This concept helps us understand that a website is a point of sale, an office, a company headquarters, and not just an advertising piece. For many companies, their website is a branch, for others, their headquarters.

Digital marketing has been gaining strength due to its buy singapore email list of engagement, among many other arguments, I believe this is the strongest of all. Being able to bring people together around a cause, a brand, a campaign, and this, in a cumulative way.

SEO – Search Engine Optimization

SEO (search engine optimization) techniques, if used well when building a website, can serve as a foundation for excellent findability work, referencing your website for search engines.

Of course, just having a website alone does not guarantee a beautiful, prominent and untouchable position on Google, for example. Several other factors are important, and for this, integration through relationships with other professional websites is the main one, and this is done through external links that point to your website, in order to increase your Page Rank.