Analysis of visits does not allow us to accurately determine the degree of interest of the target audience.
The fact is that not everyone is able to attend a webinar or watch its recording later, so registration itself already indicates interest in a particular topic.
Use a flexible engagement rating system for users who watched the seminar from start to finish, those who left early, and those who did not attend at all.
Create content to generate leads
4. Attract users at the top of the funnel to the deal
Adding a short demo session of product functionality to a web conference for newly registered users helps identify sales-ready leads.
Data on visits to such sessions should be passed on to sales specialists - they will be able to begin intensive interaction with users who are inclined to convert.
5. Collecting information is a long-term process
Interacting with webinar attendees gives you the opportunity to learn more about them.
During an online seminar, it is easiest to conduct a survey, direct dialogue, get answers and supplement the portrait of the target audience.
Determining user engagement can be done by greece phone number data assigning points to them for activity before and after the webinar.
6. Track engagement with additional content after the webinar.
After a webinar, attendees typically ask for links to the presentation, bonus PDFs, and other materials.
Many marketers simply provide webinar participants with access to download the content they are interested in, without taking any statistical indicators (number of downloads, etc.).
In fact, by providing additional resources (presentations, posts, eBooks, PDFs, etc.) you can measure the level of interest and engagement of your audience.
Since special offers are active after the webinar, this method of measuring engagement also allows you to analyze the behavior of users who watch the recorded online seminar.
Add a unique UTM tag to your landing page or PDF and get simple and easy-to-analyze statistics.