How to Use Email Marketing to Boost E-commerce Sales

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A quality message, delivered to the right place at the right time

The recipe for a successful advertising campaign? A quality message and effective delivery technology . Creating engaging content for digital experiences (17%) and individual-centric data marketing (16%) are the most promising levers for advertising professionals.

“ By combining quality and relevance gambling data iran through automation, you get high-performing content delivered very effectively ,” said Mike Klinkhammer, Director of European Advertising Sales at eBay.



Putting utility back at the heart of the advertiser-customer relationship

In the race to make advertising budgets profitable, companies have often lost sight of the notion of utility, with consequences such as fraud and intrusion. All professionals in the sector agree to stop this race, take a step back and return to the fundamentals of the relevance of the advertising message, its location and the timing of broadcasting.