Multi-step, or multi-step lead form , speaks for itself. Instead of a single-page landing page or standard form, here questions and corresponding fields are displayed in several stages (steps), thereby increasing the chances of visitors completing the form to the end.
The goal of this approach is to optimize conversion at each step individually, so that not only as many people as possible click on the final CTA “Submit” button, but also for the sake of high-quality leads. In this post, we will reveal the 4 main reasons why multi-step lead forms convert better than single-page landing pages.
1. Users today are smarter than ever
We live in an era where digital media dominates television and el-salvador phone number data other sources of information in terms of attention. People spend more and more time on their smartphones, tablets and computers, and as a result, users are becoming more and more difficult to deceive.
The Flynn effect, which indicates a gradual increase in intelligence, and regular visual stimulation are the reasons why the average population of the Earth is smarter than ever. The number of websites created and viewed is growing day by day, people are voicing their opinions and leaving reviews, “banner blindness” has become the bane of advertisers, and a similar situation awaits all traditional forms of PPC marketing.
You can no longer do the same thing you did 3 years ago and think it will work.
If your lead form contains 32 fields, which, among other things, are located on one page, do not be surprised that the reaction of users will be: “What the...?” And seeing fields that require a name, email and phone number, people will leave your landing page once and for all without the slightest hesitation.
All visitors immediately need information about the price or at least a hint about the minimum amount they should expect, so that they can then compare your offer with competitors.
That's why a landing page with a form that immediately asks for contact information is not the best option for effective conversion. It scares visitors because they don't know how many calls or emails you intend to send them. And what's the guarantee that you're not collecting information to sell to a database, which will force people to change their numbers and emails?