Niche Lead Generation Tactics

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This climate calls for a value proposition review.

Just like you’re creating certainty gambling data nigeria in your sales team, the same applies to your clients. Align with their values, emotional needs, and desire for security.

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4. Practice ‘extreme firmographic focus’.
As sales leaders, it’s tempting to cast the net wide and reel in every opportunity. Paradoxically, it’s better to narrow your team’s focus and go forensic, not far and wide. Todd refers to this as, “extreme firmographic focus.” Look at your historical sales data, team performance, and really internalize which types of customers can get the most value from your solution during times like these. Then, double down on them (and yes, to the exclusion of others).

In a recession, not all industries respond equally. Some thrive, some collapse. Which companies and industries that you serve do well in a recession? Who needs what you do, right now? Direct your attention to these deals. With clarity comes confidence, both as a leader, within your team, and ultimately, in your clients.