The company's mission is a fundamental document that contains views on the company's position in the market, its development path and aspiration for success. The main idea contains the answer to the question of why, for what purpose the organization operates, what is the meaning of its existence.
Common Mistakes When Creating a Company Mission Statement
If a company is determined to conquer the market by producing a quality product for consumers and creating comfortable conditions for its employees, then the mission will become the document that will help achieve the goal. Only in this case, it is necessary to answer all questions without errors.
Don't confuse mission with vision
The concepts of a company's mission austria email list and vision are so close that many managers confuse them. As a result, the mission imperceptibly grows into a company's vision, becoming some kind of meta-goal. And this leads to an incorrect strategy for the organization's movement toward achieving real goals.
Vision is an ideal picture of the future that the company must achieve in its progressive movement forward. And the mission expresses the meaning of its existence, what it was created and functions for. And if the manager understands this difference, then he must make both of these concepts work together.
The mission will give an understanding of the company's scope of action, its management principles, will tell about consumers and the purpose of producing this product, and the vision will show what the company should ultimately achieve, how the manager sees it. And such an ideal interaction model will lead the company to success.