How To: YouTube SEO Optimization

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Keyword research & search intent
There are many options available to you to find the right keywords and start planning your top video. Firstly, you can search for a topic directly on YouTube . Here, similar to Google Suggest, search queries are suggested:

Screenshot YouTube Suggest - Blog: YouTube SEO
YouTube Suggest: Suggested searches
However, the search volume or search frequency for these keywords is not shown here. You can use the Google Keyword Planner, Google Trends or other free keyword research tools for this .

It is important to find out the user's search intent . You can tell this by the type of videos that YouTube spits out when you search. For example, if you search for "Facebook Business Manager", you will be shown tutorials. YouTube therefore assumes that you need step-by-step instructions.

Screenshot YouTube search results - Blog: YouTube SEO
Video search results for “Facebook Business”
The search query “iPhone 12” displays tests, reviews and comparisons.

Screenshot YouTube search results for "iPhone 12" - Blog: YouTube SEO
Video search results for “iPhone 12”
Certain terms in the search query such as “How to..”, “Tutorial”, “Comparison” or “Review” also show you which video format the user expects.

Using these results, you can plan the format and your video content.

Accurate title & description
The title of your video should be under 60 characters and the main senegal phone data keyword should be at the beginning if possible. Write an exciting video title that encourages people to click : "Instructions: How to tie a tie properly" sounds boring and is used often enough. To stand out from the other videos, you should choose a more exciting title like "How to tie a tie in 3 seconds - the 007 technique".

You should aim for around 100-250 words for the description of your video . Here you can include more information about the topic and the keyword. Also use related search terms. However, avoid overfilling your description. It is important to offer the user added value . For recipes, it is often helpful to list all the ingredients again. Further links to the topic are also useful. You can also specify which topic is addressed at which point in the video and link the corresponding playback time. This makes it easier for users to search for information. Don't forget to include the links to your social media accounts and your contact details (email address, website link, etc.).

Learn from your competition – Look at the video descriptions of the first search results for the keyword: What additional keywords does your competition use or what other information does it provide in its description.