But it is not only the number of visitors that is important, but also accurate mobile phone number list their quality. Contextual advertising is also well suited for this, because it is shown to those who are already looking for a similar product or service. This means that the likelihood that these people will buy something from you increases. Consequently, the traffic you receive from contextual advertising will be targeted.
The main goal of contextual advertising is to attract the maximum number of targeted visitors to your site.
Types of contextual advertising:
Text ads - a regular text representation of information with a hyperlink is used as an advertisement.
Display ads are advertisements based on a visual image. These ads are shown on the sites of the Yandex and Google partner networks.
Video ads - ads shown before a video on YouTube.
Retargeting/Remarketing is showing ads to users who have visited your site but have not performed any target actions on it, such as making a purchase or registering. In this case, your contextual ads will be shown to them on other sites they visit.
Which type of advertising is suitable for which site?
SEO promotion is not applicable to landing pages or websites on constructors. Special attention should be paid to SEO online stores and portals: if the search engine promotion strategy is laid down at the development stage, then later you can avoid major problems and technical labor costs that affect the indexing and ranking of the site.
Contextual advertising is applicable to all types of sites. The main condition before launching advertising is a high-quality site with feedback forms, configured analytics systems and the readiness of the business to process new applications.
SMM is applicable to all types of websites. Depending on the business topic and target audience, a strategy for maintaining a group is developed that helps both direct the audience to the website and build trust in the brand in general.