Lack of customer support

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Customers may have questions about products or their functionality. Customer support is key to answering customer inquiries.

Assume that product FAQ pages are not comprehensive. In that case,live chatis not available on your site or your customer service numbers are not posted, this can lead to customers abandoning their carts.

Make sure you have at least one of these options el salvador mobile database such as aWordPress Chat Pluginto deliver information your customers might want.

For example, Zappos has its customer support number prominently displayed on its website.


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Lack of payment options
With a multitude of payment options available, your e-commerce website should support as many payment options as possible to make checkout easy for the customer.

Your website should support all major credit cards and other popular payment options such as PayPal, Apple Pay, Google Pay, etc.

If users don't find their payment methods on your website, they might look elsewhere where their preferred payment method is supported, leading to cart abandonment.

Payment security
Data breaches and credit card theft have made shoppers wary of websites that don't haveSSL securityand look suspicious. Make sure your site is secure and has a padlock in the address bar.