The ideal of every online shop operator is to be able to serve every phase of the customer journey. Online shops should therefore not only be interested in ranking for their products, but also for corresponding informative search queries. An example: Your online shop sells watches and you are in a competitive environment in which it is difficult to rank for keywords such as “watches” or “buy watches”. The solution: By providing advisory content, informative search queries can be covered, the user can be picked up earlier in the customer journey and visibility in search engines can be increased. With advice content on the topic of watches, even smaller shops can build up considerable visibility and direct potential customers from the blog directly to their product range. Tip: The content should always be written according to current SEO guidelines, offer significant added value for the user and be created on the basis of a well-thought-out SEO strategy.
Individual and optimized product texts help your rankings in two ways. On the one hand, you can answer all of the customer's questions about a product and thus replace the offline consultation with a rcs data middle east unique product text. This increases the length of stay and your shop receives positive user signals - which pleases Google. On the other hand, you can SEO-optimize product texts in order to rank directly for products and increase your shop's visibility. Here, too, the following applies: through comprehensive keyword research, added value and a clean text structure, the ranking chances increase considerably.
Link building is still one of the most important ranking factors. Good backlinks ensure a stronger authority of the domain, more trust in the eyes of Google and ultimately better rankings. But online shops do not always find it easy to build good backlinks. One idea for building a strong link profile is to use so-called linkable assets. In short, a linkable asset is a unique piece of content that is particularly relevant to the target group and is frequently linked. Online tools in particular are ideal as linkable assets. Configurators, online calculators or similar tools are often linked voluntarily, represent clear added value for the user and are a great way to build strong backlinks.