Stats showing the campaign has led to 2281.44% difference in

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While we track and report on average position over time, we certainly don’t lead with it. Instead, we focus on metrics that more directly correlate to traffic and conversions, which positions us for demonstrating positive ROI of the campaign. The metrics that matter for us are share of voice (a search volume-weighted CTR model) and Moz Page Authority.


Share of voice The benefit for us of prioritizing share of voice over ranking is that lebanon gambling data it normalizes dramatic shifts in time series reports based on ranking fluctuations from low-volume queries. Ranking reports, as we all know, can be a serious roller coaster. Share of voice, on the other hand, aligns with an estimated traffic model, expressed as a percentage of total traffic for the keyword set. Graph showing share of voice over time with a control.


As seen in the graph above, we also include a control group: a second set of pages on the site that are not part of the campaign (and preferably not part of any concerted SEO effort). This second set of pages is chosen from similar sections of the site and from similarly ranking and visited pages when possible, to measure the success of our link building campaign against. While the graph above does indicate positive growth just with the bars, when we determine the percentage difference between our campaign pages and the control group, the results are even more dramatic.


share of voice. Page Authority Another critical metric is Moz Page Authority, which is often another early indicator of imminent success. We sometimes see Page Authority increase even before we see improvement to rankings and share of voice. Average Page Authority over time with a control. And again, tracking against a control group helps to underscore the value of our work. 9.5 Ways Google Rewrites Your Title Tags Search Engines | On-page SEO | Algorithm Updates You’ve spent months crafting the “perfect” brand message, focus-grouping it to core demographics and psychographics, and lovingly/hatingly crafting hundreds of page titles.