Marketing and desire

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In this article we are going to talk about desire in marketing. This includes knowing what desire is in marketing and how this desire is generated. But first of all, we have to go through the concept of needs in marketing.

Desire in Marketing

In this article we will see:

What are marketing needs?
What is desire in marketing?
How is desire generated?
Conclusion
What are marketing needs?
Needs, according to Philip Kotler, are a state of perceived lack . That is, the perception that we have something missing.

According to Maslow, whose model is not rcs data iran today but nevertheless has a taxative enumeration of the needs , he postulates that the needs are of a physiological, security, social, esteem and self-realization nature.


As to whether marketing creates needs or not, the answer is no.

Marketing may be one of the elements that influence desire, but it does not create a new need. Now, the fact that you decide to satisfy the need for esteem by means of a new model car does have to do with marketing.

There is one element that is very relevant in the topic of desires in marketing: consumer psychology . With it, you can generate content, create promotions that really work or direct stimuli in order to obtain the best response from the consumer, always creating value, obviously.


All this brings us to the question, does the customer know what he wants ? The debate is open!

Now let's move on to what really matters to us: desire in marketing.

A normal apple vs the Apple apple

What is desire in marketing?
Desire is conceptualized as a need shaped by a person's culture. A person who has a physical need like thirst, shaped by culture, may come to desire a Coca Cola instead of water. In this case, we have thirst as an existing need, and adding the element of culture we arrive at something like a Coca Cola.