Copywriting application

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There is a misconception among people in and outside the industry that copywriting is about creating a barrage of unique texts, which is a huge mistake. The knowledge of creating copywriting content, especially in an era where people are hard to fool, is undoubtedly an individual science, even an art, combining the qualities and knowledge of a journalist, a PR person, a linguist, a writer, even a psychologist and a friend.

It is clear to everyone that a product cannot do without descriptive text, but no product needs any text. The basis is that this text sells. Without this quality, the rcs data vietnam itself has no value. Properly presented words are the basis of the successful sale of a product. And in this case, "sale" can be successfully replaced with "consumption" of a given site, media, etc. The main goal of advertising texts is to encourage the recipient to take action, who from an observer turns into a consumer and asks for the offered product, service, or other. This is precisely where the secret of successful copywriting lies.

In one of his lectures on business strategies, Jordan Belford, who gained world fame from Martin Scorsese's adaptation of "The Wolf of Wall Street", tells about a successful sale. His task to the participants was to hand them a pen, which they had to sell to him. Most of them are focused on advertising the qualities of the pen - "This is a great pen, it writes great, it will do a good job for you". Well, that's probably true, but it is no different from the one we have on our desks. Then Belford tells the audience how he set this task to his friend and colleague.