Why is it important for brands to pay attention to what their audiences say?

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Before continuing our journey, we will take a look at the past.

The days when consumers received messages via radio, newspapers and television without being able to express an opinion are long gone.

With the invention of social media, consumers became prosumers, capable of expressing their opinions and even being part of conversations and content.

Today this is no longer enough. In addition to talking, we want to do it now.

This evolution of conversations on the Internet has allowed us to get closer to people: listen to them, get to know them and learn first-hand what their fears, needs and desires are .

This knowledge, which is just a few clicks away, represents a huge competitive advantage .

It is the possibility of precisely attacking specific niches with actions such as:

Create segmentations for more effective ads.
Create better products.
Personalize our content.
Designing tailor-made experiences.
Listening to our audiences translates into precision, engagement and conversions.

Those who do not pay attention to their audience fall behind their competitors and miss out on dubai phone number list a unique opportunity to connect with their ideal customer.

Reasons to use conversational marketing to increase and improve conversions
Improving conversions, and therefore profits, is the main goal of our marketing actions.

We have discussed some data that allows us to understand the reasons why conversational marketing is useful for improving conversions.

These are some of the most important ones:

Promotes conversation
As we have said before, we like to talk.

Conversation increases the level of trust and engagement, which brings us to the next point.

Create closeness