Why are global players not yet active in this particular region?

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Chances are, however, that your niche is empty , for example if you are looking at a new geographic market.

Ask yourself:
The answer could be political risks, an unstable economy, or an uncertain market situation. Emerging markets may sometimes seem like a lucrative option, but consumer habits may prove too particular. Other barriers to consider include language localization fees, online/offline preferences, and limited payment and delivery solutions.

Now that you are familiar with the market situation from the perspective of business owner database can help businesses, you can take a closer look at consumers and their needs and interests in detail.

Target audience analysis
Knowing your buyer persona is one of the key elements of any marketing strategy. You should have a clear understanding of who, where, when and how you can reach them and what you can do to maximize the result. Market Explorer and Traffic Analytics offer several reports to answer the most important questions about your target audience.

To learn more, you can read the post: What are Buyer Personas and how to use them .

Measure the size of the market
While industry size is usually measured in dollars (or any other local currency), market size is about the number of potential customers . In the Market Overview report , you can find the overall amount of traffic that the specific market is getting and its growth rate over the past few periods. You can use this data to calculate your budget and forecast your revenue.


Overview analysis of the new market or niche
Market Overview from SEMrush Market Explorer Tool
View user demographics and psychographics
Even if you don't sell cosmetics or clothing, the age and gender of your customers can make a big difference in the market positioning of your product and the promotional campaigns you plan. You should make clear the personas of a typical and ideal customer . You can see an overview and compare their characteristics for multiple subjects with Market Explorer .