and higher profitability in the long run

[robiulhasan]

The success of this strategy is measured with customer retention rate.



What does customer retention mean?
Customer retention is the desired result of retention marketing – keeping customers happy, satisfied and loyal that they continue being your customers and re-purchasing from you.

This is calculated with customer retention rate, which re cell phone lists for sale presents the percentage of retained customers you have gained during a certain time period.

The formula, according to Inc., is customer retention rate = ((CE-CN)/CS) * 100, where:

– CE= number of customers at end period

– CN= number of new customers during period

– CS= number of customers at start of period

The higher your customer retention rate is, the more successful you are in your retainment strategies, the more customers are loyal and make repeat purchases and the more benefits you reap.