Session duration and number of pages viewed can be used to launch a remarketing campaign

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You need to give it a logical name. For example, the goal of visiting a specific page. Then you can set up a target action for the online store (visiting
You can also choose a sequence of visiting multiple pages. This way you can check your sales funnel. For example, Catalog – Cart – Thank you for your purchase .

If you want to track session duration , choose the "Duration" goal type. You need to specify that the goal will be achieved if the user spends a certain amount of time on the site. For example, 2 minutes. Conversions will be achieved if visitors spend 2 minutes or more on the site.

If you see that visitors are spending little time on your site or are leaving immediately, russia rcs data something needs to be changed. It could be that the site is inconvenient to use, or competitors have much lower prices, or there could be other reasons.

Another type of goal is Pages/Screens per Session . You can track how many pages potential buyers followed during their visit to your online store. This way you will know that people are “flipping” through the catalog, exploring the products.