How to create a Landing Page that converts?

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Landing pages are pages specifically designed to achieve conversion goals .

Sometimes a home page functions as a landing page (although some argue that a home page can never actually be a landing page), but in many other cases, special pages are created for specific marketing campaigns.

Conversion goals can include many things, such as buy netherlands phone number or requesting free information.

Once you have a specific goal and understand your market, you can create, test, and optimize landing pages that will best achieve those goals.


Why do you need a Landing Page?

One of the biggest mistakes a marketer can make is sending traffic from any campaign to the website 's homepage .

Your homepage likely has few direct connections to the campaign that’s sending traffic to it, and this can confuse visitors.

A Landing Page, on the other hand, can be directly linked to your campaign.

It can use the ideas presented in your ad content and images so that when a visitor lands on this page, they are guided toward the task you want them to do.

This creates a more coherent experience that will make it easier for the visitor.

Landing pages exist to capture and hold a visitor's attention, something a homepage cannot do.

They also focus your visitor's attention on the information you want them to see, rather than letting them drown in a sea of ​​information on your homepage.


How does a Landing Page work?

There are generally two schools of thought on how landing pages should work.

The “old school” version is the one that works best.

It's the equivalent of multiple sales pages during a direct email marketing campaign.

We’ve all seen these pages before: you scroll through pages to find information and calls to action.

The page is usually not very well designed. These classic pages have a white background, yellow highlighted areas with red headlines and calls to action.