6. Improve your Facebook ad campaign structure

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Go live on a regular basis — Instagram users love regular live streams! If you promise to go live regularly and post about it on your profile, it will encourage people to follow you to stay up to date with your live streams.

Both tactics will encourage repeat visitors and help you convert viewers into subscribers.

That was advice from Jade Beason , who specializes in helping content creators and entrepreneurs use social media to grow their income. Her programs include The Creators Club and Creator Income Academy. She also hosts the podcast The Creators' Corner with Jade Beason.

Understand the right campaign structure to test and scale for optimal results.

Too many marketers set up their campaigns incorrectly, which prevents them from morocco rcs data actually testing the variables needed to quickly find winning ads or ad sets.

This means they are wasting time and money on ads that aren’t the best, which prevents them from reaching the optimization and scaling stages.

A lot of this has to do with how Facebook allocates your budget. I recommend using ABO (or Ad Set Budget Optimization) to test with one ad per ad set. If you use Advantage+ Budget (formerly CBO or Campaign Budget Optimization), Facebook will decide which ad sets get the budget, while you have to test them all equally.

Placing more than one ad per ad set does something similar. Facebook will take your untested ads and decide which ones will receive the budget, while all must receive the same budget to make the test viable.

Once you find your winning ads and audience, you can move on to other budgeting options, such as CBO or spend cap bidding, to continue scaling.

That was the advice from Ellie Bloyd , a local marketing and Facebook advertising expert who helps marketers create strategies and systems that drive growth. She’s a sought-after trainer and speaker, featured in Forbes, a member of the ClickFunnels Two Comma Club, and a regular on the Social Media Marketing Talk Show.