Passive Sales or Active Sales? How does your store operate?

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The automotive industry is one of the most competitive, and that is why car dealership owners are always looking to innovate in the business, especially in their sales .

Because of this, questions like “how to close the deal faster?” and “how to sell more?” are very common. Given this scenario, we will explain what active and passive sales are , and how they can help your car dealership at this time.

Passive Selling or Active Selling

Understanding how each methodology works is essential for rcs data asia who want to optimize their sales and, consequently, increase profits, overcoming the difficult situation the country is going through.

Stay with us and learn more about passive and active sales!

What is passive selling?
Passive sales are the work done by marketing campaigns, consolidating your car dealership 's brand in the market. This way, when a customer arrives at your store, they already have prior knowledge of your brand and the intention to buy.

To identify passive sales, pay attention to the customer's origin, for example:

receiving a phone call;
email received;
customer served directly in the store's courtyard;
contact via social networks.