Taiwan Database

While sales pipelines typically focus on collecting leads for future exploration, pipeline marketing emphasizes generating new customers.

See also: Sales engagement – ​​a way to generate greater engagement, empathy and, consequently, more sales.
So by focusing on the customer throughout the ...

Investing in the right inbound marketing tactics, used together for integrated campaigns, guarantees significant results.
Inbound marketing tactics work like a team: they score more points when the whole thing is well orchestrated.

Solitary or very specific initiatives can yield results that fall ...

Points of parity (POPs) – features your company offers that are important to your potential customers – but that are also offered by your competitors. Talking about what your solutions can do better than your competitors is very important
Points of Difference (PODs) – features that are important to ...

But how does this work in practice? How can you be sure that an agency will meet your expectations and what does the right agency look like? We’ll explain more in the next topic.

Buying and selling has never been as difficult as it has been in recent times. Today, people are able to do their own ...

However, for digital startups this is (or should be) in their “blood”. For companies that have been operating for years using traditional models, digital transformation may not seem that simple.

After all, it is necessary to experiment and take unknown risks. Furthermore, it is time to change ...

The more your sales and marketing teams talk to each other, the sooner these bad leads can be identified. This frees up your sales teams’ time for more valuable activities.

Relevant content that is aligned with the pain points of your potential customers. This is the best bait for attracting leads ...

When it comes to B2B, your company often needs to educate its users about the real need for your service. You actually have to generate the initial demand for your supply from scratch.

For this reason, you need to be careful with the level of depth you use. So your company should not send content ...

A strategy for every corporate blog is to create an environment that makes people think of it first when they want to check information or learn more about a topic.

That's why the key here is a well-designed content marketing strategy . Instead of just focusing on providing answers and connecting ...

More than just a way to let your brand voice shine, quotes are easy ways to connect with an audience your brand might not otherwise reach.

If someone really loves the quotes your company shares in your B2B Pinterest marketing strategy, they may end up checking out your company as a whole.

It's a ...

Last but not least, you can’t go wrong with a classic email generation campaign. While other tools rise and fall in prominence, email is one tool that remains strong.

Email marketing allows you to meet your prospects where they have already been conditioned to look for information: their own inbox ...