Taiwan Database

Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram, enhancing the shopping experience with seamless e-commerce. And provide brands with valuable social data for critical customer and ...

Gen Z social media trends
Upfront warning: This is not a trends listicle that will inspire specific content ideas (for that read our top social media trends article).

As Gen Z has matured (the oldest members of the generation are in their late 20s) and they’ve spent more time under marketers ...

Hashtags help people connect by building communities that generate buzz and creating social media holidays for followers to celebrate together. Hashtag holidays are social media events that drive engagement, spark conversations and offer timely opportunities for brands.

From #DressUpYourPetDay to ...

Growing your audience authentically gets you results that actually matter to your business: brand awareness, revenue and loyal customers.

Read or watch the video below for our best tips on getting more Instagram followers (the right way).


1. Optimize your Instagram account
Before you worry about ...

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can ...

Answering customer questions on social sits firmly in the center of the social media and customer care Venn diagram.

Social media is a direct line to your customers. And during the holiday season, their outreach will inevitably increase, further extending social’s crossover into the customer care ...

When making a Reel, browse trending sounds and select one that fits your content. Sometimes these sounds have memes or dances tied to them, so consider participating the way other users are if possible. Look for sounds emerging in popularity instead of one that’s already viral to stay ahead of the ...

Per the Index, social customer care is a shared function between marketing and customer service teams in 2024. But shared ownership means reimagining your teams’ entire approach to collaboration.

From your tech stack to your internal workflows, brands need to pressure test each stage of the social ...

Consumers have never been so plugged into social, or eager to see brand content. But, as mentioned before, brands compete in an attention economy, and teams are on the brink of burnout (if they aren’t already there). It’s imperative to use audience insights to determine how to craft the right ...

While Facebook may have matured into ‘my parent’s social media’, it still reigns as the most popular network with over three billion monthly active users. It’s a powerhouse of user data and specific targeting for marketers. Maximizing its full potential lies in tracking the right metrics that ...