Taiwan Database

1 Case Adolfo Ibañez School of Management


Adolfo Ibáñez School of Management wanted a new marketing action plan to increase their presence in Latin America. They needed a flexible website that would allow them to attract more potential customers, update content easily, provide a better experience ...

It is important to determine what constitutes your return and what your actual investment is . For example, you might consider the following for return:

Total revenue generated for a campaign (or gross revenue, which is the sales generated by the campaign).
Gross profit or an estimate of gross ...

The marketing mix is ​​essential for a company's market share. It covers everything from the very conception of the product to customer loyalty. It is the basis of marketing and is now adapted to the digital world.





It is not enough to manufacture a product and try to sell it . In today's ...

According to the expert blogger in sales and digital marketing, Vilma Nuñez , email marketing is:

“A technique used by brands to contact their target audience via email. It is a marketing technique that includes newsletters and mailings, and, above all, a good strategy that supports the actions ...

A powerful way of communicating with your potential customers is Email Marketing, because through this channel the connection is direct with them and the possibilities of generating conversion are much higher and in cases more effective.





There are many who believe that with the birth of new ...

Value proposition

We sometimes forget that there may be many organizations selling the same thing, so you must work hard to promote your business.

In these cases, the funnel will help you better understand the value proposition that you will offer with your brand, as well as identify the ideal ...

We recommend interviewing 3 or 4 satisfied customers of your product, talk to them and ask them to write positive comments that reinforce your value. This is undoubtedly one of the most powerful tools for the effectiveness of your Landing Page.

Mistake Number 7: Offering two things at the same time ...

The challenge has begun: How to create Evergreen content?

While it's not an easy topic, once you get the hang of it and understand what it's about and what topics your audience will continue to consume over time, the ideas will start to flow.

For now, we leave you with these tips to get you ...

目标是鼓励潜在客户采取行动，表明他们愿意重新进入销售流程。尝试提交有用的博客文章、新的白皮书、新的交互式内容或成功故事。

如果您的目标是教育
产品宣传活动
随着您的潜在客户在购买过程中取得进展，他们开始寻找更多以产品为导向的内容，您必须确保他们从您的公司而不是竞争对手那里收到此信息。

您可以向他们提供有关您的产品如何解决他们的问题的信息，并强调可以帮助他们的功能和优点。在此类活动中，您可以使用更多内容，例如案例研究、客户评价、数据表和更详细的文档。

[推文“当您的潜在客户在购买路径上取得进展时，他们开始寻找更多以产品为导向的内容”]

该活动的重点是使您的产品或服务与竞争对手区分开来 ...

要将自己定位为数字营销领域的参考，您有必要一年 365 天调查行业内发生的一切。在这里，一致性成为一种重要的习惯，这样你的作品才能得到观众的认可和重视。

仅仅发表一篇文章是不够的，仅此而已，忘记一切直到第二天。相反，这项工作仍在继续，并且是重复的，因为每个自然来到您博客的新用户都希望找到其他东西，无论是对您是该主题专家的信心，还是仅仅是能够相信您的话的信心，以及在你的调查中。

为此，您需要关注这一步：在发布博客之前建立促销方面。正如我们之前提到的，您可以使用网络来加强这一事实，并以此开始客座博客的世界。

如果您不知道，访客博客是一种生成文章或帖子并包含在大型博客 新加坡手机号 中的做法 ...