Taiwan Database

Cold calling is a sales technique in which a person contacts another person or company by phone, without ever having spoken to them before. Although it is an old practice, cold calling is still widely used, especially in B2B prospecting .

Does Cold Calling Still Work?
You’ve probably heard people ...

Sales processes are like life: they are always in motion and need to be constantly improved.

Isn't this profound?

Many entrepreneurs make the mistake of thinking that everything is won and forget that they need to constantly reinvent themselves, which ends up causing losses and even the bankruptcy ...

How to gain a competitive advantage in increasingly competitive markets? The area of ​​market intelligence or business intelligence aims to transform data into strategic information to increase competitiveness and assertiveness in decision-making for marketing, sales, products and service ...

Let’s imagine that your sales are like an airplane. You can leave it on autopilot and wait for the destination to be reached. Or, you can take full control, plotting a precise route and ensuring that you achieve the desired results. This is the role of active sales in B2B operations: taking command ...

Generating qualified leads is a very precise job. But in most cases, it is also a less complicated job than it actually seems.

The truth is that lead generation, and consequently the generation of qualified leads, has been a topic that has been discussed for almost two decades. There is little ...

Outbound active prospecting , when done correctly, will rarely fail completely.

One of the biggest problems with digital marketing, in fact, is this: long-term results always come with the possibility of not bringing any results at all.

When we deal with organic, inbound, and content, there is ...

Imagine you’re launching a new product. It’s been carefully developed, and you know it solves a real customer pain point. But how do you make sure your proposed solution stands out in a saturated market?

This is where product marketing comes in , a strategy that aligns development and ...

B2B content marketing is a fundamental part of gaining the attention and engagement of companies in an increasingly competitive market.

‍

As Gary Vaynerchuk , renowned entrepreneur and marketing expert recognized by the New York Times, points out: “If content is king, context is gold” .

‍

This ...